“Consumer Willingness to Pay for Pharmacist Counselling Services in Community Pharmacies: A Study Examining Influential Factors”

https://pubmed.ncbi.nlm.nih.gov/38116550

This study found that a majority of consumers are willing to pay for pharmacist counselling services in community pharmacies, with a higher willingness to pay for more extensive counselling, and that factors such as income, age, duration of illness, internet usage, and perceived need for a community pharmacist influence their willingness to pay.