“Cyber Audience Perception of Social Media Users’ Persona: A Study Examining the Differences between Self-Perception and Viewer Perception, with an Emphasis on Multimedia and Text Viewing, as well as Gender and Ethnic Differences”

https://pubmed.ncbi.nlm.nih.gov/38117777

This study found that cyber audience’s perception of social media users’ persona based on their online posts can differ from users’ self-perceptions, with multimedia viewers being more accurate, while text viewers show greater consensus, and both gender and ethnic differences emerging in online person perceptions.