“Timed Word Association Tasks Reveal Perceptions of Glasgow: Implications for Destination Marketing and Branding”

https://pubmed.ncbi.nlm.nih.gov/38117850

This study found that timed word association tasks can provide detailed insights into how residents perceive Glasgow, revealing that the city is often described as cold and busy, while the people are seen as friendly and funny, and suggested that this method could be a valuable alternative for more effective destination marketing and branding.